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Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business, by Aaron N Fletcher
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Beat Your Competition - Increase Sales - Get More Customers in 90 Days�
Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.
In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow!
Stand Out includes clear, step-by step instructions opn how to:
1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel
2. Launch a simple but powerful website that creates an ideal user experience
3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility
4. Create compelling content that speaks directly to your clients’ needs
5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online
- Sales Rank: #1299220 in Books
- Published on: 2013-07-02
- Original language: English
- Number of items: 1
- Dimensions: 8.97" h x 1.02" w x 6.03" l, 1.00 pounds
- Binding: Paperback
- 336 pages
About the Author
Aaron N. Fletcher is a small-business marketing expert specializing in online marketing, search-engine optimization, Web design, and social media. He’s spent his 20-plus-year career in advertising and marketing, holding senior-level marketing positions with top media companies including Village Voice Media, The Daily Journal Corporation, Nolo Press, and Caring.com, taking several of these brands from zero to over $10 million in sales through the use of effective SEO, sales, and marketing. He is founder of Geek-Free Marketing (www.geek-freemarketing.com), helping thousands of small businesses become more effective in their marketing through the use of “plain-English” marketing systems.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Stand Out is Outstanding
By Kevin I Miller
I read this book in one weekend. As a small business owner, I have found too much hype and not much substance when it comes to online marketing. Mr. Fletcher, cuts through, and clarifies what I need to do, to help promote and grow my business. This easy to read book, is for those of us ready to do something, but don't know how to go about online marketing, Mr. Fletcher gives us our plan, our playbook, to more effectively market our company online. I wish I had found this book, before wasting so much time and money on others.
3 of 3 people found the following review helpful.
Impressive and Immediately Useful
By J. Moore
There are tons of "Internet Marketing" types of books out there. Stand Out is the only book I have read that I would recommend.
Aaron Fletcher is a marketer, but you can also tell he is about driving the business through measurable systems. He goes much deeper than fancy methods for getting clicks and leads, provides no nonsense advice and guidance on exactly how to Stand Out in a sea of white noise.
Fletcher's foundation of Mindset, Market, Message, Media and Metrics make the whole process simple to follow and implement.
After reading Stand Out, I was finding myself wanting more and knowing that there is more from this author. He is more than a marketer, he is a businessman who realizes that bringing the prospect to your door is just part of the battle... albeit an important part. There is a lot of solid advice that any online marketer or bricks and mortar business can use to not only survive but thrive with a fortified online strategy.
I look forward to Aaron Fletcher's future work and hope to work with him directly one day... soon.
2 of 2 people found the following review helpful.
Good start but falls short of the promise of a real marketing plan.
By Kindle Customer
I would say this book is a good start if you are a total novice to websites and very basic SEO. However, the book promises to create a marketing successful marketing plan. It creates a website, some basic SEO, and then content marketing through blogging. Then stops. This is another book created by someone selling a marketing product online and telling you how they are selling it to you. Again it is a good start for a complete novice but don't expect a successful marketing campaign with it.
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